Gucci’s Pre-Fall’17 Campaign

Apr 16, 2017 @ 19:06

The brand’s most diverse campaign yet.

Fashion has often been criticised for its lack of diversity and this year things seem to be changing for the better. From Edward Enninful’s appointment as editor of British Vogue to Italian luxury label Gucci’s latest ad campaign, diversity is in the spotlight – and for all the right reasons.

Earlier this year, Gucci released a bunch of audition videos where models were asked to dance and answer questions ranging from, “What’s your spirit animal?” to “What does it mean to have soul?”

 

 

 

Those videos were just teasers to what was in store for us. “Taking its initial cue from the Made You look exhibition about black masculinity and dandyism which ran at London’s Photographer’s Gallery, this season’s Gucci advertising campaign in an exploration of the flamboyance and self- expression of men and women who challenge the conventions of society through performance, art and dance.”

Gucci - Pre-Fall’17 Campaign | Fashion magazine | Fashion magazine in India | Online fashion magazine | Online fashion magazine in India | Indian fashion magazine

 

 

Under the creative direction of Alessandro Michele, Gucci’s Pre-Fall campaign features only black models.

 

Gucci - Pre-Fall’17 Campaign | Fashion magazine | Fashion magazine in India | Online fashion magazine | Online fashion magazine in India | Indian fashion magazine

 

 

Inspired by England’s underground Northern Soul movement of the 60s, the models seem to be vibing and dancing to those beats in the colourful and energetic images shot by Glen Luchford,

 

Gucci - Pre-Fall’17 Campaign | Fashion magazine | Fashion magazine in India | Online fashion magazine | Online fashion magazine in India | Indian fashion magazine

 

Gucci - Pre-Fall’17 Campaign | Fashion magazine | Fashion magazine in India | Online fashion magazine | Online fashion magazine in India | Indian fashion magazine

Gucci - Pre-Fall’17 Campaign | Fashion magazine | Fashion magazine in India | Online fashion magazine | Online fashion magazine in India | Indian fashion magazine

 

Gucci - Pre-Fall’17 Campaign | Fashion magazine | Fashion magazine in India | Online fashion magazine | Online fashion magazine in India | Indian fashion magazine

 

Gucci - Pre-Fall’17 Campaign | Fashion magazine | Fashion magazine in India | Online fashion magazine | Online fashion magazine in India | Indian fashion magazine

All images courtesy: Gucci

Last modified: October 17, 2018