Gucci’s Gift Giving Campaign - Gucci 2018 Collection

Gucci’s Gift Giving Campaign For The Holiday Season

Nov 21, 2017 @ 10:34

Gucci collaborates with Ignasi Monreal for their Cruise 2018 collection.

Gucci’s Gift Giving campaign for the holiday season is here, and so is our Christmas shopping list! Spanish artist Ignasi Monreal, who’d first collaborated with the House on the #guccigram project in 2015, has created digital artwork exclusively for their Cruise 2018 collection, that references a story from Greek mythology – the fall of Icarus.

‘Icarus fascinates me because of his story, which could be read a bit like a mantra, I guess,’ says Monreal. ‘If you fly too close to the sun, you’re going to get burned. If you fly too low, you’re going to drown in the sea. It feels quite bluntly obvious, but I find it quite timeless, and reassuring. You have to find the middle point to land on the other side. It’s not a cosmic science, just a tricky human condition. Icarus himself is a very romantic character and of course symbolic of everything young and pretty. Very East London!’

From sweatshirts, handbags, shoes and childrenswear (and much more) – shop the Gift Giving selection on now!

Compiled by: currentMood

All image courtesy: Gucci

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Last modified: January 23, 2018