Sushi Fashion&Art by Itamae Yujia Hu - David Guetta

Itamae Yujia Hu Makes The World Of Sushi, Fashion And Art Collide

Nov 21, 2017 @ 10:36

Edible art that’s too good to eat!

Sushi Fashion&Art by Itamae Yujia Hu - David Guetta
+David Guetta

What started of as an experiment to promote his restaurant, has made this Milan based chef Instagram famous, with 30,000 followers! Yujia’s “shoe-shi” collection comprises of sushi that channels a pair of Louboutin, Gucci loafers and Supreme slides, have given the traditional Japanese dish a fashion twist. And his creations are not just limited to shoes. Fancy eating a Tom Ford sushi? Or Karl Lagerfeld for lunch? Hell yeah!

+ Frida Kahlo
+ The Weeknd
+ Supreme x Louis Vuitton

cM: What’s you story? How did you start making edible art?

YH: I started about 10 years ago when my family decided to open a small Japanese take away restaurant in Milan. Unfortunately, I had to quit art school since I was the eldest, and started managing the business when I was 18 years old. Then about a year ago, I was thinking of ways to promote my restaurant. And thought of recreating different characters out sushi, from NBA players to movie characters, music artists, and sneakers – all by using basic sushi ingredients.

+ Gucci
+ Dolce & Gabbana 
+ Fendi

cM: How long does it take you to make it?

YH: It takes about 30 minutes to recreate a shoeshi, and forty minutes to an hour or more for my onigiri characters. It all depends on the details of the specific figure.


cM: What inspires you?

YH: Living in Milan gives me access to fashion and art – I’m inspired my city and  from the web as well.

+ Tom Ford
+ Chiara Ferragni
+ Andy Warhol

cM: What training have you received? 

YH: I learnt the basics from a master sushi chef when I was 18. When he left, with time I practised and improved my skills.


cM: What’s the best way to make sushi? 

YH: I use the basic ingredients of a traditional sushi preparation. Sushi sticky rice, nori, avocado, wasabi, ginger, sesame seeds, raw fishes as salmon, tuna, and sea bream. It’s as simple as that.

+ Supreme
+ Karl Lagerfeld
+ Nike Air Force


Interview by: currentMood

Follow Yujii on: @theonigiriart

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Last modified: January 23, 2018