Gucci: Second Chapter Of #AccidentalInfluencer

Gucci: Second Chapter Of #AccidentalInfluencer

Check out the brands latest campaign dedicated to the Gucci Tennis 1977 sneaker.

Second Chapter Of #AccidentalInfluencer – Dedicated To The Gucci Tennis 1977 Sneaker
+ Photographed by Max Siendentopf

Gucci unveiled its second digital project #accidentalinfluencer, a curious and joyful interpretation of imitation and replication as a concept. Seen through the lens of artist, photographer and director Max Siendentopf, his second take on the #accidentalinfluencer project is as hypnotic and riveting as the first.

The first #accidentalinfluencer project debuted last February and featured sneakers inspired by low-top tennis shoes of the Gucci Tennis 1977. This time around, for its second chapter, it features styles from the Gucci Off The Grid collection, designed by Creative Director Alessandro Michele.

Available in several textures and print combinations featuring motifs of the House, these sneakers are made using recycled, organic, bio-based and sustainably sourced materials.

All image and video courtesy: Gucci – @gucci

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